Visual identity
The brand identity encompasses the relationship between a business and its customers, and your brand identity will influence how you communicate your personality and tone, as well as evoking emotions and memories in your customers. Visual identity design is a crucial part of brand identity. We create the visual elements of your brand identity to communicate what are otherwise intangible qualities through color, images and shapes.
Our graphic design team can create assets such as color palettes, image libraries, logos and typography to represent your brand. As well as designing your business cards and other corporate stationery, we can develop a set of visual brand guidelines, known as style guides, that provide your team with best practices and examples of how your visual branding should be applied across various media – ensuring brand consistency throughout future applications.