When most people think of graphic design they think of marketing design. All businesses rely on successful marketing campaigns to tap into their target audience’s decision-making process based on awareness, needs, satisfaction, and what they want from a brand, product or service.

Research has shown that people find visual content more engaging, and so graphic design is key to helping businesses promote themselves, and communicate with their customers more effectively. Some examples of graphic design for marketing include:

• Brochures (both print and digital)


• Email marketing templates


• Flyers


• Images for websites and blogs


• Infographics


• Magazine and newspaper adverts


• Posters and banners


• PowerPoint presentations


• Signage and trade show displays


• Social media adverts, banners and graphics