Web experiences

Your website shouldn’t just “look nice” — it should capture the right leads and feed them straight into your CRM.

Web experiences tuned for service businesses.

We design and build marketing sites, landing pages, and small web apps that plug directly into CrossMerg, so visitors never fall through the cracks.

Talk about a web project Back to overview

Web patterns we use again and again

We don’t reinvent the wheel for every project. Instead, we lean on tested patterns that convert visitors into qualified leads.

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Service websites that speak clearly

Structured, scannable pages that explain what you do, where you work, and how to get started — without drowning visitors in jargon.

  • • Home, services, and location pages tuned for search and clarity.
  • • Clear CTAs that lead into your CrossMerg lead forms.
  • • Content that matches the way you actually talk to clients.
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Campaign & seasonal landing pages

Dedicated landing pages for promotions, seasonal services, or specific neighborhoods so you can run targeted campaigns.

  • • Headline/offer/value layout built for quick scanning.
  • • Form submissions go straight into CrossMerg with tags.
  • • Simple A/B tweaks without needing a full rebuild.
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Mini-apps & request flows

Small, focused web experiences that help clients self-qualify, request estimates, or book time without back-and-forth.

  • • Guided request flows that collect the details you actually need.
  • • Smart defaults based on your services and pricing.
  • • Clean handoff into CrossMerg with all context preserved.

How a typical web project runs

We keep projects focused and transparent. No mystery phases, no disappearing developers — just a clear path from idea to live site.

  1. • We map your existing site and decide what stays, what goes, and what needs to be rebuilt.
  2. • We design key pages and flows, keeping your brand and tone front and center.
  3. • We hook your forms and interactions into CrossMerg so every lead becomes a trackable contact.
  4. • We launch, monitor, and make small adjustments based on real usage.

We can build on your existing stack or help you move to something lighter and easier to maintain, depending on what you already have in place.

Start a quick scoping chat →